Strategy
Brand opportunity
Komugi Bakery is uniquely positioned to tell their Japanese heritage and craft story, being the only bakery in the Somerville/Cambridge area selling premium, authentic Japanese bread. They have the opportunity to strengthen their branding to differentiate themselves from a crowded market.
Typography
Character illustrations
Brand attributes to express
Japanese minimalism
(vs European ornateness)Premium (vs casual)
Warm, approachable (vs stiff and formal)
Strategic positioning statement
Each loaf begins with 100% Hokkaido wheat flour and ends with pillow-y softness that only comes from Japanese baking tradition. Every bite, naturally crafted.
Color
